Indago Company Limited (ICL) is a market research and consumer insights company headquartered in Accra, Ghana and a country office in Lagos Nigeria. At ICL, our passion is to support business leaders with actionable consumer insights aimed at positioning our clients’ brand over and above the competition. With a combined industry experience of over 5 decades working with varied multinational market research companies in Africa, we have developed simplified solutions, delivered speedily to the satisfaction of our clientele. By embedding ‘Can Do’ spirit into our corporate culture coupled with people- centered management, we have attracted the best people. Every employee is equipped to take up challenging tasks with the desire to influence businesses and society positively.
To be the foremost source of value-adding
consumer insights in Africa
Linking brand owners to customers through market research.
Integrity, Drive, Passion, Flexibility
Collaborative Approach; We design customized solutions by collaborating with you to gain in-depth understanding of what your business issues are and proffer solutions for strategic decisions.
DATA ON CUSTOMER DRIVEN FEEDBACK USED FOR EMPLOYEE ENGAGEMENT, TRAINING AND COUCHING OF STAFF FOR CONTINOUS SERVICE IMPROVEMENT
Measurement that helps to improve service experience, serves as the basis for employee engagement and rewards excellent performers
How we compute customer experience survey:
This is based on four(4) key questions:
• Overall customer rating of satisfaction of experience at the Branch
• Turn Around Time (TAT) Rating – Waiting Time and Transaction Time
• Loyalty Rating
• Advocacy Rating – Net Promoter Score (NPS)
DATA DRIVEN BRAND EQUITY AND COMMUNICATION EFFECTIVENESS TRACKING
Measurement that helps diagnose your brand equity in a competitive environment.
How we compute brand equity and communication trackers; This is based on four (4) key areas:
Strength of your brands relationship with customers (Brand relationship stairs)
Brand positioning (What attributes differentiate your brand from the competition)
Brand communication evaluation
Corporate Social Responsibility (CSR) evaluation
Customized research that throws light on your business problem and offer actionable solutions. Engagement with your team helps us unearth your research needs and offer solutions that address your peculiar needs.
We are flexibly at tailoring research design to meet your business needs. We do not only dump research outcomes on you. Rather, we engage with you to ensure research outcomes become strategic insight documents for strategic action planning and implementation.
Our product/service range includes but not limited to the following:
Some of our Clients includes:
DirectorMartyn has decades of leadership and management consulting experience, with strategic planning being his special passion. He possesses specialist knowledge in strategic visioning, strategy formulation, value planning, strategy mapping/communication, strategy implementation, change integration and project management.
DirectorOlivia is a marketing and communications strategist supporting businesses across Africa. She is a co-founder and Managing Director of MovingAds Ltd, a digital out-of-home advertising agency in Ghana. She is passionate about introducing innovative marketing and customer engagement programs to service oriented organisations.
Gordon Grant Biaku
Chief Executive OfficerGordon has spent almost two decades honing his expertise within multinational market research companies in West Africa, delivering strategic advice and consumer insights to businesses. He is a Marketing Researcher, Branding and Communication consultant. He has conducted market research across a wide spectrum of sectors, including, mobile telephony, FMCG, Agriculture, Banking and Finance.
Chief Client Service OfficerSeyram has over 19 years of hands-on market research and customer service experience and has strategically led teams to undertake several quantitative studies in Ghana and the West African region. Seyram joined Indago Company Ltd in 2018 after working for Kantar Millward Brown and Ipsos.
Indago Company Limited (ICL) is a market research and consumer insights company headquartered in Accra, Ghana and a country office in Lagos Nigeria.
#12 Mango Tree Avenue, Asylum Down PMB 88, Kanda / Accra-Ghana
+233 264 710 530